Previously
we discussed how the word Discotheque, coined in France by the
1940s, seems to have entered the English language in the early 1960s, with the
opening of La Discotheque club in London by 1961 and a spate of articles in 1964
which used the word to refer to both a nightclub and a French-influenced style
of dress. Another blogpost at OUP uncovered that in
July 1964 the name of the dress was abbreviated to 'disco' in an American
newspaper article and in September 1964 Playboy was the earliest example so far
of the word 'disco' being used to describe a club, as in 'Los Angeles has
emerged with the biggest and brassiest of the discos'.
Here's
some pictures of the Discotheque dress, which seemingly by December 1964 had
already been codified as Vogue pattern advertised in Australian
Women's Weekly 2 December 1964. Note too that here the name was abbreviated to
'disc dress' (and indeed the London club was sometimes referred to
as 'The Disc')
Discotheque dress for party dancing!
'Here it is, the disc dress - the freshest, swingingest fashion for Christmas party nights ahead. Skinny and short and in one piece, it's a terrific dress for young mods who like to follow the swing beat'.
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